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Reasons Promotional Products Can Be Effective for Online Business

The internet is a terrific place for accessibility and convenience, but not too great to get lasting interest. There is simply quite much of everything — lots of websites, lots of blog posts, and abundance of social networking activity. All that ends up being an\ obscure blur rushing past your eyes. And although this is troublesome for anybody who wants to get attention on their content, it is an important challenge for e-commerce merchants scrapping for supremacy in a super-competitive marketplace. When you lead an e-commerce business, an alternative that you ought to highly give consideration to is giving out promotional products, considering such branded items can be really powerful at bringing in significant traffic. Let’s try looking in greater detail at why promotional products are very convenient for online shops

You can use them to build positive associations — Promotional products are ideal for developing excellent brand associations when you use them cleverly, and the choices are growing all the time.

Show pride in your brand — Although e-commerce retailers are not normally so enthusiastic about showing up at trade events, they do own expanded online content specifications. If you want people to be dedicated to your brand, you are advised to be visible and personable through team photographs as well as social networking activity — plus through branded clothing, you can showcase very plainly that you rely on your business as well as feel pride with its quality. This may help convince people that you are worth their attention.

They’re physical reminders in a digital world — One thing that is not duplicated online (even to some extent) is the stubbornness and tangibility of physical giveaways. The screens in your electronic gadgets are slate that you can wash clean at any time, so as soon as you lose fascination with something, it vanishes forever–but not with promotional products. They have shaped, and weight and they linger.

Pleasantly surprise customers — giving small free gifts into delivery bundles is an excellent option to excite customers without incurring a great deal of cost, and if you branding those free gifts, you get the extra company promotion. Once a client opens their package to get a signed team photograph or a keyring in brand colours, they will link your branding to the thrill of opening up a new package and make them wonder somewhat about on exactly what they may get.

When distributing promotional merchandise to people, either through selling them on the internet or giving them as complimentary gifts in distributions or at exhibitions, you can give attention to functional items such as pens, clothes, or notepads. Also if people do not initially care a lot for your brand, having your logo there anytime they use one of your items will continuously remind them of your advantages.

They’re surprisingly easy to provide —  Amongst the biggest reasons why businesses are unwilling to make use of promotional items is that they are discouraged by the complexity and costs of purchasing and using them. However, the digital world has made so many things easier, and this is clearly one of them. As such, it is actually not absolutely all that complex or costly to get yourself into the branded merchandise industry today. In a time of constant digital promotion, going back to the old-fashioned way of centring on physical giveaways is such a fresh idea. Consider working promotional products into your marketing strategy and you will be much more than happy with the results

Looking for great promotional products supplier whose quality you can certainly rely on? Look no further than Ezy Promos to provide you with premium quality of promotional products for your company.


Preparation Steps in Providing Promotional Mugs for Your Customers

Promotional mugs are among the most well known promotional products out there.  People can have more than one mug, but they will never refrain from making use of another free mug with your logo on it. They can be useful as pen stands or stationary stands, and mugs as well.  They are undoubtedly flexible in their utility, and the best element about promotional mugs is that people will keep them for the longest time. Understanding exactly how promotional mugs are made can assist you to select the ones that are most appropriate to your marketing spending plan, as well as your all-around branding approach. Keep on reading to find out how promotional mugs are made to inspire you to produce great promotional product purchasing choices.

 

Step #1  Understand Your Customers Needs

The strategy of giving a promotional mug is not just about giving them away. It is to fulfil a necessity, with meaningful purposes and in a way that can be memorable, so that your customers think of you. That is why, when manufacturing mugs, the most crucial step is to know who your customers are, as well as how the mugs you are thinking to make can help satisfy their needs. This may sound very basic and easy. However, it is one step that must be completed. Your customers may offer you insights on the kind of colours they fancy, the cup design they would like to keep, what they use it for, and when they will use it. You will also learn other elements of your customers’ specifications and preferences through this research stage.

 

Step #2: Design The Perfect Mug

Now that you have got an understanding of your customer’s preferences and tastes, it is time to produce a design that you can model. A promotional product supplier usually works with skilled designers to form appealing and distinct designs of mugs your valued customers would love. A variety of design software can be utilized in the promotional merchandise design area.

 

Step #3: Prototype Your Design

If you got a design in mind, it is very easy to generate a model of your promotional mug. These days it is also feasible to take your design to a 3-d printing shop and get your model printed, which usually will not take too long.  Designs are able to be prototyped with a range of choices. Such as using a manufacturer or contractor to generate a  prototype. When you have a prototype, you have given your promotional mug form and shape that you can see and feel for real. Show your prototype with your valued customers to get their feedback and see what they think. You may get some ideas about how to better the mug, and know if they like it prior to producing top-quality mugs.

 

After all the steps above, then ship your promotional mugs. This means that you are certain to get them transported from your best choice of supplier to yourself for distribution to your prospective customers and leads Now the important stage here is to take great care of your mugs when they are being shipped. At the end of the day, you have to remember that promotional mugs are fragile products that can be quite breakable. Hence transport precautions are a complete must

 

Although the above process is only one of the ways of producing promotional mugs, you can choose an approach that suits you best, which depends on whatever your goal is. Reach out to Ezy Promos to explore how we can help with all your promotional product needs.


Benefits of Promotional Products

Promotional products are low-cost goods that can make your potential customers and clients enthusiastic about your brand.  Branded items such as mugs as well as pens have functions in workplaces whilst reaping benefits for numerous areas of businesses to offer long-lasting and excellent brand impression. The objective of promotional free gifts are to entice and attract to valued customers and people are happy with a free product and consumers really value-helpful products that improve value to their lives. Below are several benefits of making use of promotional products as well as merchandise.

Promotional gifts can invoke a sense of brand loyalty —  Amongst the most crucial elements of a prosperous business is to make certain ideal engagement with new customers. What better method to engage with a possible customer compared to a free gift? It has been proven in research that giving something special to your customer enhances the chances of your customer picking you over your competitors by invoking a sense of brand loyalty.  An\ obvious benefit of a promotional gift is that it develops some kind of loyalty sense long after the conversation ends. Giving a gift to your prospective client is a great approach to start out a discussion that may lead to contact and eventually a sale.

Having a good relationship with your customers pays in the long run — Developing intense meaningful connections with your valued customers is a characteristic that will make sure your company may benefit in the long run. Customers acknowledge that if companies attempt and develop meaningful relationships with their customers they are very likely to suggest their family and friends to that particular brand, this can be extremely beneficial for your company in the future.

Making strong relationships can be accomplished with repeated giveaway competitions on social media marketing such as branded products or passes to events. This is ideal for customers who triumph in the competitions but also it begins to establish engagement with the client base while maximizing the engagement of your network. Your networking can be numerous different people from vendors and partners, business acquaintances as well as professionals, prospective and current customers right to family and friends.

Reward your customers and build relationships with your clients by using promotional merchandise — Giving out branded gifts can establish the steps in place to create relations with a pre-existing customer. Giving a promotional product indicates that you are an exceptional and appealing brand which advantages your brand identity. Consumers get excited about a brand once their emotions are induced. This is an emotional reaction can be utilized in a range of different advertising platforms such as branded items which is an incredible option to reward a customer. Whether a brand is bold or innovative, giveaways will generate a fan base with intense levels of engagement.

Showing commitment to existing customers leads to strong customer retention – Showing dedication to current valued customers can have powerful business outcomes.  Giving existing customers with personalized, real products is a very efficient way to maintain their interests in your brand. The primary benefit to these results is that you can concentrate on current customers which can significantly increase your return on the investment.

Reap all the benefits of promotional products by contacting premium supplier like Ezy Promos to fulfil all your promotional items needs! Browse through our website to see a wide selection of products to choose from


How You Can Promote Business using Corporate Apparel

Most of us may not often think about the apparel as promotional items other than the general promotional T-shirts that might get sold at festivals and events, but there is a wide range of apparel options that will help spread your branding and message and it starts with your staff members. Your staff members are often your best form of marketing, so getting them into branded apparel helps keep the image you work for and provides a modest form of marketing – a logo on a business shirt or on workwear is often the first thing that catches the eye.

Company managers do not only want to rent out work apparel for their staff, they want to benefit from the image of improving results produced from a handled corporate apparel plan. Most popular among those benefits is the ability to propose a well-qualified image and effectively recommend a brand. Several years back, a national survey carried out for the textile industry that customers are more likely to do business with employees who wear uniforms as they seem very professionals and were seen as being more competent and knowledgeable. These stud are accurate now as it could change into significant bottom-line benefits for those businesses choosing a managed corporate uniform and clothing program for their personnel.

The leading reasons companies choose corporate apparel products are for making an attention-getting business image. People have a tendency to judge people by the way they dress. Selecting an appropriate employee uniform can immediately establish a professional business perception which appeals to and permits to maintain customers. This delivers about the impact of getting your promotional products recognized. When staff members put on uniforms displaying corporate logos combined with colours, they support the brand and separate their company in the markets they provide. It also promotes free advertising. Well-made work uniform in public comes to be walking advertisements, advertising a brand’s services for free

Outfits present useful benefits, such as wearer protection. For example, flame-resistant professional wear can be of assistance in preventing injuries brought by accidental electrical flashes or fires, and high presence apparels can shield personnel from being hit by cars. It also strengthens security. Corporate apparel showcasing detailed designs or colours promptly make out who actually does not belong to the precise workplaces or job sites

Whether you apply an aim of sale or a point of sale elements printing or corporate apparel, it will build team spirit. A good sense of team spirit will improve a brand in the long run. Furthermore, it elevates consumer relationships. Corporate apparel automatically acknowledge company envoys who may possibly be approached for buying information, therefore enhancing consumer service largely. Lastly, it stimulates business pride. Corporate apparel provides great assistance in inspiring a good sense of satisfaction and accountability and can adjust workers into product ambassadors’ outside the work environment.

All in all, your staff members are often your best form of marketing, so getting them into branded apparel helps keep the image you work for and provides a modest form of marketing – a logo on a business shirt or on workwear is often the first thing that catches the eye.

At Ezy Promos, we have a range of items, including corporate apparels, which your staff members can wear including men’s and women’s business shirts for those who predominately work in the office, polo’s for those who travel regularly or work in non-office environment, and high-vis safety wear for those working on-site or around machinery. Whether you are looking for something for your staff members or a promotional merchandise item that catches the eye, you are sure to find what you want in our extensive range


Delicious Chocolates For You Next Promotion

When you send a promotional gift to a customer you want them to remember you. I mean surely you are sending a gift to show appreciation of the business that they send you but also you are sending it because you want them to think of you when they next require your services or products. There are thousands of promotional products out there and they all serve their purpose. Whether it is a promotional pen or lanyards your customer will have something that they need and that can be branded with your logo. As great as these and other promotional gifts may be there is one gift that you can be sure your customer will undoubtably love.

Chocolates! Custom chocolates and promotional chocolates are one of the most popular corporate gifts out there. They are inexpensive, loved by almost everyone and most of all they are delicious. Customer branded chocolates are not just something you should find on your hotel pillow, although it is great when you do. Custom promotional chocolates are something that every marketing department in the world should be giving their customers on a regular basis. Who out there has not welcomed being given a chocolate as a gift. Promotional chocolates are usually small so they are quick to eat and because of their size they don’t carry the guilt associated with eating a larger sweet.

The other thing about chocolate is that in small doses they are actually good for you. So not only do they give you a good feeling when you have one, which is scientifically proven to assist with mental health, they can also benefit your physical well-being. Although the benefit vary depending on whether you eat dark or milk chocolate the truth is that chocolate does actually contain some essential minerals. In a 100g of milk chocolate you will find, amongst other things, significant quantities of Riboflavin, Vitamin B12, calcium, iron, magnesium, manganese and phosphorus. So while it is never a good idea to eat too much of any energy rich food a bit of chocolate can be good for you. And if you eat dark chocolate than the effects are multiplied whilst being less energy rich than milk chocolate.

So you see the next time you are thinking of giving your customers a thoughtful promotional gift give customer chocolates a go. Your customers will love you and you actually might be doing them some good.

 


Person Care Items Great For Promotional Products

When thinking about promotional products for your next marketing campaign it is worth while thinking outside the square. Whilst there are the obvious products such as pens and promotional USBs both of which are great products, it also pays to look at other great products. A really excellent category or products from which to chose for your next marketing campaign is personal care promotional products. Although it sounds a bit clinical they are in fact really useful products. Personal care products include such things as:

  • Compact Mirrors
  • Hair Brushes
  • Hand Sanitisers
  • Heat Packs
  • Lip Gloss
  • Massagers
  • Nail Filers
  • Sun Screen
  • Pill Boxes
  • Wet Picks

Now any one of the above products would make a great promotional gift. They are practical, they are inexpensive and they enhance the recipients life.

A couple of the more popular of these are promotional hand sanitisers and promotional sunscreen. Both of these products are great as they perform very important functions for every person. Both these products are the kind of items that you would find in most peoples hand bag or carry bag. The hand sanitisers are important in an increasing germaphobic world where we strive to protect ourselves from unsanitary conditions in the office, home and other places. The sunscreen is great a it offers protection from the sun. This is especially important in a country such as Australia where the sunshines bright and the ozone layer is thin.


Aluminium Weekend Wallet The Perfect Gift

There are a couple of choices you can make when a good, high-quality wallet is in question. And let’s be honest, a wallet is one of the most important things you can carry. But finding the perfect wallet is so much easier if you know what you really want and how it suits your needs. We offer you a unique choice to promote, hype up, and advertise your very own brand or logo of your company. With a quick print transfer you can promote the brand with ease. Feel free to contact us for your customizations and preferences.

It doesn’t matter whether you travel light, or you are on for some heavy duty business trips, a branded aluminum wallet is a very versatile choice. But, of course, there are many others that offer many other useful characteristics that go in accord with your preferences. We will break down the pros and cons of the types of wallets and why we at Ezypromos recommend you carry a Leatherette Wallet. Here are a couple of good ideas:

  1. The Aluminium Weekend Wallet Purse is a perfect choice for the ones who like to keep it cool and casual. This compact wallet is a very versatile “weapon” of choice; it has 6 accordion pockets and a push clip opening. If you are not a fan of black, you can customize the wallet to match your taste.

With a 4 color print transfer, you will be able to print and make many wallets with your logo on them. The outside of the wallet is printed, with a total space of 110mm x 75mm. The space is enough to get your message or logo across and promote your brand.

Additionally, the aluminum wallet makes sure your cards and keys stay intact and don’t cause too much noise. It’s the perfect wallet for the everyday casual dude who knows exactly what he’s doing.

  1. The Bonded Leather Travel Wallet is ideal for tour guides, conference groups, business groups, and much more. It’s a very versatile and compact wallet that is best suited for the busy people on the go. Our promotional Leather Wallet is a contemporary choice which offers you an absolutely multi-function wallet, perfect for any occasion and circumstance.

    It has a silvery sip, elastic internal pocket which is meshed, a pen loop and business card holder, all of which constitute a very fine wallet for your needs. The material consists of a scalloped front and back panel, made of high-quality bonded leather which withstands the test of time.

    Measuring at 13cm x 24.5cm x 3cm, it provides two large logo print spaces of 60mm x 200mm (both front and back panels). Most importantly, the bonded leather ensures that the transferred or screen print stays for a very long time.

  2. When you just want to keep things simple and traditional, the Agrade Sueded Leatherette Slim Fold Wallet has your back. The slim folding design completes your everyday businessman look and is equipped with six card slots, so people will know you mean business. The two side pockets are for various uses and large bill pocket offers you even more space for your cards.

    The Leatherette is made only with the finest quality PU material and is designed and decorated with a color-removing laser which ensures the surface stays sheen and distinctive on the material. The muslin drawstring bag is individually packed and comes with a shiny black box. During these modern times, a leatherette wallet is a very important component of this time and era, and it compliments and suits the modern day businessman which knows the importance of a well-dressed man.

    Of course, the modern man knows that the wallet is the most-overlooked accessory and many people simply ignore this very important detail which constitutes the integrity of the modern day businessman. But, most forget that a heavily-stuffed wallet can be a very unpleasant sight. One must keep it classy at all times. The Ezypromos Leatherette offers high-quality and reasonably priced wallets which can be branded with screen printing, embossing and laser engraving.

    Above all, the wallet can be a fantastic gift for your friends, loved ones, colleagues, and customers! It is one of the best gifts for a promotional cause which does not go unnoticed. Ezypromos guarantee high-quality printing and ensures your brand mentioned out there.


Even the Produce Section Now Features Star Wars-Branded Items

Why Branded Merchandise is so Important These days

It’s impossible not to know when the next Star Wars movie is being released. In order to build anticipation, Disney makes sure to put their iconic Star Wars brand on numerous different items. Dole, the world’s largest producer of vegetables and fruit, has recently started putting Star Wars-branded cauliflower, pineapples, bananas, lettuce, and other fruits and veggies.

Back in September of this year, Disney revealed that they would be receiving promotional help from six different major brands in anticipation for their newest Star Wars movie. These brands included Verizon, Vizio, General Mills, Royal Philips, Nissan, and Christian Louboutin. This promotional campaign featured everything from innovative programs to different promotional products.

Dole is, of course, now using the chance to capitalize on Disney’s latest instalment of the Star Wars film franchise. Apart from putting the Star Wars brand on a number of different fruits and vegetables, Dole also introduced an app that allows customers to scan the packaging in order to gain access to exclusive recipes and other interesting content. Although this franchise definitely has a huge number of fans all across the globe, some people have said that this partnership is a bit too much. Fans have taken to social media to express their disappointment with these promotional products.

Bill Goldfield, Dole’s director of corporate communications previously spoke about the partnership with Disney. He noted how even though there isn’t really a connection between produce and Star Wars; they still wanted to create a partnership that would attract both kids and parents to healthy products in hopes of promoting a healthier lifestyle. “There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight and it’s nice for them to be on the same side for once,” Goldfield noted.

Nevertheless, everyone that has a product that they want to promote could learn a few things about branding and product promotion from this franchise. The most important thing that you can take away from them is how their brand strategy is extremely understandable and simple. The key theme in all Star Wars movies is the fight between good and evil. The reason why this brand is so successful today is because they didn’t over-complicate it.

Being recognized for the values your brand stands for is much more important than having a recognizable logo. You may think that getting a custom branding iron with a cute logo design and putting that logo on your products is what will lure your potential customers, but this often isn’t the case. Although it’s important to have a good logo, it’s much better for a brand to be recognized for the values it stands for.

When you have a brand that is as big as Star Wars, you can basically put it on any product and it will sell like hot cakes. Apart from being on different fruits and vegetables, the Star Wars brand has also been featured on ice-cram packages, robot vacuums, makeup palettes, pens, shavers, and heels.

EzyPromos are a expert at providing unique products for your promotional events. Whether you are releasing a film, a new product or service we can help you think outside the square and produce a entirely unique product.


Corporate Apparel versus Promotional Products

It is often asked what is the best way to get your brand out there in the market place. Obviously companies use many different marketing strategies to expand their brands and to get name recognition. Whilst for the individual the goal might be just to lift ones profile, with corporations the only kind of image you would want to nurture is a positive image. That is why the medium with which to expand one’s brand is almost as important as the message. In the world of promo there are two very solid means with which to extend the reach of a brand. One is promotional products the other is corporate merchandise. While they may overlap it is important to understand the benefit of each and the characteristics that bind them.

Starting with corporate apparel there are many different types of items which make up this category. Corporate apparels is made up of a few different subcategories. They include:

 

  • Bathrobes
  • Business Shirts
  • Footwear
  • Hoodies
  • Jackets
  • Ponchos
  • Polos
  • Singlets
  • T-shirts
  • Vests
  • Workwear

 

All the above subcategories of corporate apparel are fundamental to corporate identity. When companies choose to outfit there employees for an event or as uniforms they are ultimately trying to solidify their image to the viewing public and their customers. The look of their workforce will form the public’s perception of the company and what they think of it. Companies go to great lengths to create a combination and design that will best represent the companies ideals in the market place. When you think of companies such as Apple with their employees at the Apple Stores or the effort that McDonalds go to in their uniforms it is clear that corporations take their corporate apparel seriously. Any combination of the subcategories above is essential in assisting a positive and last corporate identity.

Whilst the look of the employees is important another aspect of expanding a brand is promotional products. Promotional products or corporate merchandise is an essential tool of any effective marketing strategy. To extend the reach of traditional and digital marketing it is important to give customer a physical manifestation of ones corporate identity. Companies choose a huge array of products to achieve this objective chopping and changing as the circumstance alters. Indeed any effective promotional products strategy needs to be fluid and able to adapt to the current message a company is trying to put across. Again taking the example of McDonalds you will notice a very thought through and target promotional products strategy. With McDonald they promotional merchandise is tried in with product offerings. So every new promotional item is directly connected with goals and objective set out by their marketing departments.

I will discuss the intertwine of the two approaches further in upcoming blog and further explore their effectiveness in marketing.