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The Underestimated Power Of Pens, Lanyards, Mugs, And Small Promotional Products

There are so many products that we use as an incentive for maximum efficiency when true promotional value is put into question. But, many companies overlook some of the more important details that prove crucial for any businesses and low-cost effective marketing. Nobody pays attention to the mugs, pens, lanyards, and all those “tiny” and “simple” products that people usually tend to use the most, as opposed to “bigger” products like kitchen apparel, electrical devices, and such products that are more expensive, but are less visible and present than products like pens, mugs, and shirts. Small promotional products are often over looked.

We, at Ezypromos, know exactly what your business needs, and which method you should choose for your promotional campaigns to boost your brand name and recognition. There are too many small enterprises that go “full speed” at advertising campaigns, but they still don’t get results and marketing goals. Low-cost promotional campaigns is key, and there is no better way to prove this than to go with the simplest of all, pens, mugs, shirts, lanyards, and much more products that Ezypromos offer to you.

The manufacturing of these simple-to-use products keep the prices at bay for mass distribution. This means that the cost of gifts and presents are at an all time low but they keep everybody happy, and that’s probably even more important. Many statistics point out the very obvious – customers always tend to remember the name of the brand from mugs, or pens, or coasters, or lanyards, all of which belong to our vast array of promotional products.

Generating Brand Recognition

It’s the ultimate in instant brand recognition, as well as the fact that almost all enterprises can’t keep their brand known without this. The customers identify the logo of your company and there you have it. Your company’s best bet is selling mugs with your logo branded on them. Everybody loves mugs! The thing is, mugs stay usually stay in the kitchen or the office. There are certain products that are very visible in the great outdoors. Umbrellas, clothing apparel, air fresheners, etc. This is where it gets interesting, as there are many ways to have your brand out there on sight. A fantastic way to gain exposure for your business.

Sure, Instagram ads, TV advertisements, billboards, etc., all of these methods of brand boosting seem to work and they are very expensive. But, on the psychological viewpoint, this doesn’t cut it that much. It’s probably more efficient to buy a lot of shirts or a truckload of pens, and just give it away at bars, schools, organizations, etc. And just see then what happens. These mere objects stay in the memory of people for a long time, and probably longer than any old billboard or Instagram advert ever will.

Shirts work like magic when you are looking for larger exposure. They are practically walking billboards. But, it depends on your logo if they want to decide to wear that shirt around town, so, keep that in mind.

Finally, always remember that promotional giveaways should work with low-cost promotional products like the ones we have in stock. High-quality, durable, long-lasting, and with exceptionally fine printing method, guaranteed to have your brand name, it’s what every company needs. With your logo on these promotional items, a little slogan here, an image there, and this can be your literal business card and perhaps use these items as part of your promotional campaign. Ezypromos has your back.

Small Promotional Products

Small Promotional Products


More To a Lanyard Than Meets The Eye

In the world of promotional products there are all sorts of products. There are mugs and bags. There are USBs and speakers. There are pens and all sorts of knick knacks. With all those products there is, you would think it would be hard to choose a product when you are looking at giveaways and gift. All sort of questions are abound when you are trying to pick that next product. But you know what? Sometimes it is best to just stick with basics and choose the one product you know will always complement your line up. Although you may not use it exclusively you can at least throw it in with the lot. That product my friends is the lanyard. To be more precise it is printed lanyards.

Printed lanyards are one of those products that has been around for years and years. You can almost not remember living without them, even though there was a time you had never seen one in your life. Then you got a job and one of the first thing you would have been given is a lanyard with a security pass to get you in the building. Or you went to a music festival and they gave you one with your pass. After that you would have been inundated with lanyards wherever you went. Lanyard this and lanyard that. It became as if you were inundated with them and then all the sudden you realised how remarkable a product it was. A simple necklace made of polyester or nylon which you can around your neck. All the attachment that enhanced it like the breakaway clip and the j-hook. There is even a bottle attachment so you can attach a wine or beer when you go to the footy.

So it became that what was a simple printed lanyard became so much more. Printed lanyards might seem like an unassuming product. They may not even register as the most exciting product in the field or promotional products. What they are is a product which has many uses and will last the test of time. With it you will grow and experience all sorts of things in life. In the end it will go from being a simple lanyard to a treasure trove of memories.


Promotional Lanyard Cheap and Easy

These days budgets are something that always plays on every marketing managers mind. With an ever thrifty corporate environment it is more important then ever to place marketing campaigns to stretch the dollar further. The current economic environment has cause all companies to look at more efficient allocation of funds and marketing is no different. With that thought one should turn back to the basic items that are tried and tested. The lanyard is one such item. Lanyards are not only an inexpensive item but they are also very practical.

These days people have heaps of thing they need to carry with them when going places. There are the id card, credit cards, travel cards, all sorts of cards really. There is also keys and bottle openers etc which people like to keep close to them and attached to a leash so that they don’t lose them. This is why handing out a printed lanyard will always be well received. The variety of attachments and types available will help tailor the product for any campaign you have planned. No matter what the event whether a product launch, a corporate dinner or just a gift bag you can’t go wrong with this product.

EzyPromos are a leading supplier of all promotional products including promotional lanyards. We also have a dedicated website for LanyardsOnly which will help you find what you need.

Our extensive range includes:

  • Polyester
  • Nylon
  • Satin
  • Sublimation
  • Faux Leather
  • Poly/Satin

We also have:

  • Wristbands
  • Short Straps
  • Accessories

So next time your are looking to do a promotional product give EzyPromos a call. We are a premium supplier or corporate merchandise in the Australia market. We can ship goods both within Australia and internationally.