The world as we know it has changed so much in the past two months. Everything we took for granted it gone. So of it will never come back again. What was totally normal in the past is not normal any more and vice versa. It seems that everything we used to do has somehow changed. It leaves me wondering if things will every be the same again. The same can be said about the economic system our businesses find themselves in. This Wuhan corona virus, which originated China and then spread around the world, seems to also have changed the way we do business. So many businesses have been effected and the question is whether they will ever be able to trade as they once did.
Fortunately the government, businesses and the general population are eager to return to normal. What we lost may not have been perfect but it was better than what we have now. Surely there are lessons that can be learned and new habit that can be retained, like cleanliness, but generally we yearn for the freedom we once had and we will have it again. The government has already started to ease restriction all around the country. NSW seems to be coming out first and the rest are following behind. There are cures and vaccines that are being worked on all over the world are giving us hope. The population should also start developing herd immunity to this Wuhan virus. All of these things put together give us reason to be positive.
So the question is where will promotional products be in the future? How will it effect the industry and will there be the role for promotional products and customer merchandise? I think the answer to that is both complex and simple at the same time. In the short term there may be delays in having a situation that resembles what we left behind. If you think of the concerts, the exhibitions and conferences that have been cancelled of delay. Even the Olympics was put on hold due to the Wuhan corona virus. The slow down in the retail sector, segment of the economy that is accustomed to have POS promotions and other giveaways also doesn’t help. All of these sectors will impact to the state of the promotional products industry in the short term. There are still products in high demand like hand sanitiser, but alone can not make up for lost demand for promotional products.
It is truly a difficult time at the moment. Who would have thought at the start of the year that it would come to this. We were all so positive and looking forward not only to a new year but to a new decade. Then came this insidious virus which originated in Wuhan China and stopped everything in its tracks. Thankfully we seem to be coming closer to a end of at least the peak of the virus and can slowly start getting on with our live. To do so though we will need to be more carefully than we were in the past. We will have to change our habits and the way we do things. It is a given that life as we know it has changed, at least in the short term. On of the thing people and businesses will have to do is be more mindful of hygiene and hand sanitiser will play a part in that.
Our Hand sanitiser is a gel which is used to decrease infectious agents on the hands. Alcohol-based versions typically contain some combination of isopropyl alcohol, ethanol (ethyl alcohol), or n-propanol, with versions containing 60% to 95% alcohol the most effective. Our hand sanitiser generally container 75% alcohol which is a good mix. Compounds such as glycerol may be added to prevent drying of the skin. Some versions contain fragrances. What ever the hand sanitiser it is recommended to use it in the absence of wash facilities to wash your hands. Hand sanitisers also come in a variety of bottle sizes for the convenience of the user.
Once we do all back to work sand sanitiser will be everywhere. Already when you visit super markets and all sort of stores they have hand sanitiser available. This will continue with places such as hair dressers and work sites having its presence and use mandated. The good thing is that there are suppliers now like Brand Republic which stock hand sanitiser is different bottles sizes for our customer convenience. The bottles can even be label with your logo or message as a way to extend you brands reach and communicate your concern for your customers well-being.
I like to watch sports. Well to rephrase that I like to bet on sports but not really watch them. I do watch the UFC occasionally, but only if it is a fighter that I like. The same can be said for boxing. With soccer I only ever watch the World Cup, and only if Croatia, Brazil or Germany are playing. With betting I never really used to do it but I won a couple of time betting on the UFC and now the have the World Cup qualifiers which I usually only bet around $10 on a multi. Sometimes I am successful but other times I am not. One thing that I did notice watching these events is the amount of merchandise that gets handed out at these events. One of the most popular pieces if merchandising on offer is custom printed t-shirts. The amount of custom t-shirts on offer is truly mind boggling. I am not even talking about the one that the teams hand out. These ones presumably are bought by the fans and spectators. I am talking about the one handed out for free by corporations. You see an event like the Word Cup is a great place for companies to expand the reach of their brands. The are millions of people watching on television not to mention all the spectators at the actual game.
Handing out custom t-shirts has been a popular marketing ploy by companies for ages now. Ever since mass sporting events began companies have been using these events to market their brands. They literally spend billions of dollars on marketing and advertising at these events which is what makes them so valuable to the organisations that run them. Marketers are literally desperate to get their brands associated with these events. Sometime they pay to sponsor the events and sometimes they use gorilla marketing tactics. When they do you can bet that they will use custom t-shirts as part of their strategy. With custom printed t-shirts you can be sure that the people will be wearing the t-shirts for long after the events have finished.
It used to be that you just got their spam emails trying to extort money out of you. You know the kind where they say they are the toppled king of a far away kingdom in a far way land. Sometimes they are government officials who some how got their hands on millions of dollars and they just need a couple of thousand from you so they can release the funds. They will give you are huge return they promise! Then there is the romance scam where they trip lonely people to send them money because they are in trouble. People fall for it everyday but unfortunately these scammers just keep on coming. So it was no surprise when we started getting scammers trying to get goods out of us. Unfortunately they even succeeded once when one of our more mentally challenge staff actually fell for the scam and shipped nearly ten thousand dollars worth of promotional USB to some pathetic scammers. Some how this person fell for these dodgy pigs who swindled the company out of thousands. Unfortunately it was not only us that got conned. There were other companies falling for this promotional USB scam.
This is how the scam works. The scammers send an email to promotional companies impersonating a university. In the promotional products industry the universities are considered a prize catch. They have lots of money and they buy lots of promotional products. So anyway the scammers first send an email enquiring about the cost of USB with the university logo. They also ask whether you accept their terms of payment which is 30 days. Now usually you would not agree to such terms but people do with universities because they know they will pay up (if they are legitimate). The supplier will agree to the terms and send a quote. A couple of days later they will get confirmation for the order to go ahead and send a purchase order. Companies like purchase orders because they are a form of contract (if they are legitimate). The sale person is thrilled because they got a huge order and place it in production. A couple of weeks later the goods are ready and shipped to the “customers” nominated address, which is not the universities address. The scammers get the goods. The supplier gets shafted.
First why would the scammers want to printed goods? Well that’s because these USB flash drives (promotional USB) are being shipped somewhere to Africa where they will be sold at the markets. The fact that they have university logos on them won’t diminish their value as people will think they are better quality having come from a university. That said sometimes the scammers will ask from unprinted goods as the scammers did with us when they ordered an additional seven thousand unbranded memory cards. They would have gotten away with it again had the bosses (the smartest people in any organisation) not picked up that they were full of it. That is also when they discovered the previous illegitimate order and freaked out (the sales person didn’t seen to effected). So anyway bottom line is the scammers get stuff for free. They ship them to their home country. They sell the goods and make a profit. The main reason they are able to get away with it is that they know from sending out dozens of emails they will come across a few idiots that will fall for it. That is the great promotional USB scam. Beware!
When you think about umbrellas you naturally think about rainy days and no sunshine. Indeed when most companies promote umbrellas it is during the winter months. We have all seen how miraculously umbrellas appear in shop when it rains. I remember one time when we went to Venice. It was raining cats and dogs and we had decided to leave our umbrellas in the car. As we were walking around a whole bunch of guys appeared starting to sell umbrellas and ponchos. They even had specially plastic sleeves for your shoes, as you know it floods in Venice which makes them useful. Anyway the umbrellas were going for five euro each, which is about seven or eight dollars. Well at first it was just sprinkling so I thought maybe we could get away with it. We had a small umbrella which I gave to the kids. But then it started pouring rain yet I still didn’t want to buy an umbrella. In the end we were all soaked and decided to go into a restaurant to get away from the rain and have some lunch. Luckily it stopped raining later but still I think I should have just bought an umbrella to get out of the rain. Unfortunately I am tight and already having umbrellas in the car stopped me. Luckily none of us got sick.
The same can be said about the sunny days though. There were times when we would be at the beach and the sun would be blaring down on us and an umbrella would have been handy. Luckily most of the time we were in Europe we spend at my uncles villa which had heaps of shade so we could just jump in the water for a swim and they get out and lay in the shade under these big trees. In the even that you are at the beach and there isn’t any shade, or there is and it is all taken, then a beach umbrella is a great idea. I guess that is would companies like to give out their own promotional umbrellas. Promotional umbrellas are great way for companies to both help out their customers but also put their brand out there. During these summer months the promotional umbrellas is an often overlooked product when it comes to promotional products. Sure you have water bottles and caps on your mind but people really need to consider the benefit of having a beach umbrella on hand for when you have that impromptu visit to the beach or somewhere else outdoors.
This summer is set to be a scorcher. Unfortunately with the summers getting hotter and the depletion of the ozone layer, it is move important than every to protect one’s self from the sun. Sure we could not live without the sun considering that it gives life to our planet, on the other hand it is also important to protect ourselves from over exposure as it can lead to all sorts of complications.
In this world we live in there are all sorts of people and all sorts of companies. They come in all shapes and sizes. Some are good and some are bad. Some are big and yet others are small. They all have different personalities and ways of doing thing. Yet they are all part of the same market place. So when it comes to choosing the right fit for yourself it is not always clear cut. Companies are just like people in that they like to cover up their faults, so it is difficult to see which ones are better than the rest if you have no experience dealing with that particular industry. The same can be said for promotional products suppliers. There are good promotional products suppliers and there are some that are not so good. To make matters wore there are a lot of suppliers out there anyway. For all industries and products not just promotional products and branded products.
There are some tell tail sign about whether a supplier is good of not. Whilst it might not be obvious at first glance once you start dealing with a company you can usually tell if they are suitable for your needs or not. The top things that you should look out for when choosing the best supplier of promotional products for yourself are:
Easy to contact. Does the promotional products company have an actual landline? Sometimes they will just have a mobile phone number which might indicate that they are just some fly-by-night operator that works from home or the local Macca’s.
Check that they have a legitimate address. You don’t won’t someone to just disappear if things go pear shaped.
Prompt reply. If they can’t get back to you quickly during the initial enquiry then what will they do down the line.
Make sure they actually have staff. You don’t want some lone operator handling all aspects of your order. Again what happens when things go wrong.
Do they have a return policy? They should and if they don’t then think again.
Are they funny like me? If not then think about who will make you laugh when things get you down.
These are just some of the questions you should be thinking about before you commit to buying your branded products and promotional products from a new supplier.
Once you have found the right supplier, such as us, then you won’t go anywhere else. So if you are reading this article then you must be on our website. If you are already on our website then give us a call or send us a quote request. You have nothing to lose apart from dealing with the best promotional products supplier in the entire industry hands down.
Giving promotional products to your customer can come with all sort of motivations and goals. Sometime you want to point out a new service or product you have on offer. Sometimes it might be for an event that you have coming up which you want to alert your customer about. Other times it might be because it is Christmas and you just want to give away a corporate gift to show your appreciation for all the business your customers have given you. Yet other times it just might be part of your marketing strategy to ensure brand recognition. Now you have a new reason to give your customers a promotional products and that reason is security. To be more clear internet security. The best product to do that is webcam covers.
There are a lot of security type products that are either targeted at the individuals well-being or actual security. Branded products which can be said to fall in this field would include:
Branded pack locks
Hats and caps
The above are just a small sample of products which are available as promotional products which companies give to customers and use in their promotions.
Which leads us to the webcam cover. Webcam covers are a relatively new promotional product and are born out of the fact they people webcams are increasingly being hacked my digital intruders. It is not just parents that are becoming paranoid about such nefarious activities. It is people of all walks of life that are finding the need to protect their privacy by covering up their webcam covers. Whilst it is not alway easy to understand the motivation behind hacking someones webcam, the simple truth is that it happens, and the smart thing is to protect against it. This is why the webcam cover has become such an in demand promotional gift. It is a very common gift especially coming from universities who give them to their students, and corporations giving them to their employees.
The good thing about webcam covers is that they are:
Small and compact product
Come with custom packing
Webcams can be branded with logo
Are an inexpensive gift
All the above points are what make them an ideal gift to give. They are indeed a compact gift which is easy to give out. Most they are a very practical product which you can be sure that the customer will use when they are given one. Just that fact alone is enough of a reason for a webcam to be including in any promotional products marketing campaign.
When you send a promotional gift to a customer you want them to remember you. I mean surely you are sending a gift to show appreciation of the business that they send you but also you are sending it because you want them to think of you when they next require your services or products. There are thousands of promotional products out there and they all serve their purpose. Whether it is a promotional pen or lanyards your customer will have something that they need and that can be branded with your logo. As great as these and other promotional gifts may be there is one gift that you can be sure your customer will undoubtably love.
Chocolates! Custom chocolates and promotional chocolates are one of the most popular corporate gifts out there. They are inexpensive, loved by almost everyone and most of all they are delicious. Customer branded chocolates are not just something you should find on your hotel pillow, although it is great when you do. Custom promotional chocolates are something that every marketing department in the world should be giving their customers on a regular basis. Who out there has not welcomed being given a chocolate as a gift. Promotional chocolates are usually small so they are quick to eat and because of their size they don’t carry the guilt associated with eating a larger sweet.
The other thing about chocolate is that in small doses they are actually good for you. So not only do they give you a good feeling when you have one, which is scientifically proven to assist with mental health, they can also benefit your physical well-being. Although the benefit vary depending on whether you eat dark or milk chocolate the truth is that chocolate does actually contain some essential minerals. In a 100g of milk chocolate you will find, amongst other things, significant quantities of Riboflavin, Vitamin B12, calcium, iron, magnesium, manganese and phosphorus. So while it is never a good idea to eat too much of any energy rich food a bit of chocolate can be good for you. And if you eat dark chocolate than the effects are multiplied whilst being less energy rich than milk chocolate.
So you see the next time you are thinking of giving your customers a thoughtful promotional gift give customer chocolates a go. Your customers will love you and you actually might be doing them some good.
When thinking about promotional products for your next marketing campaign it is worth while thinking outside the square. Whilst there are the obvious products such as pens and promotional USBs both of which are great products, it also pays to look at other great products. A really excellent category or products from which to chose for your next marketing campaign is personal care promotional products. Although it sounds a bit clinical they are in fact really useful products. Personal care products include such things as:
Now any one of the above products would make a great promotional gift. They are practical, they are inexpensive and they enhance the recipients life.
A couple of the more popular of these are promotional hand sanitisers and promotional sunscreen. Both of these products are great as they perform very important functions for every person. Both these products are the kind of items that you would find in most peoples hand bag or carry bag. The hand sanitisers are important in an increasing germaphobic world where we strive to protect ourselves from unsanitary conditions in the office, home and other places. The sunscreen is great a it offers protection from the sun. This is especially important in a country such as Australia where the sunshines bright and the ozone layer is thin.