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Promotional Products Make The World Go Around

While it may not be exactly true promotional products do indeed have a great impact in the world of marketing. They may not make the world go around but they do keep business humming along as they give incentive to customers to use there services. Promotional products have always been used by corporations to build customer loyalty and brand awareness. In almost any industry, both consumer and otherwise, promotional gifts have always found there way into marketing programs. Sometimes on their own. Sometimes in combination with print material or other digital offerings.

There are a number of different options to consider when considering promotional products for your company. Obviously budget is a major issue. But there are other issues as well including:

  • How will in fit in with your brand identity
  • Lead-time if you have a tight schedule and need stock items
  • The kind of customers you have and what appeals to them

While there are thousand of different promotional items out there below are some of the key products which corporations choose to gift to their customers.


Custom Umbrella

Umbrellas have long been a staple of the promotional industry. Promotional umbrella are a highly visual product which has durability and is persistently in use. Custom umbrellas are usually better quality then your standard umbrella which is why they are highly sort after. Custom umbrellas are available in a variety of styles and options such as:

  • Beach umbrellas
  • Golf umbrella
  • Retractable umbrellas
  • etc

As well as having the option of being branded with a company logo, custom umbrellas can also be colour matched so that are the same colour as a corporate logo or marketing theme.


Branded Drink Bottles

If there is one thing that is true it is that people get thirsty. It is as true today as it was when people first populated this earth. Humans need to drink and it is important to stay hydrated. In order to stay hydrated where ever you go it is good to also carry a drink bottle. Drink bottles make it convenient to rehydrate whenever a person gets thirsty. It is for this reason that branded drink bottles are such a hot promotional item. Our branded drink bottle are not the run of the mill water bottles that were in use years ago. Now we have a huge range of branded water bottles to offer. This include some very stylish water bottle which will look good in the hands of your customers. We also have infusion water bottle so they people can add fruit to there water which is a healthy alternative to soft drinks.


Drive Your Brand Further with Promotional Car Accessories

You don’t need to be in the automotive to transport industry to get the most out of promotional car accessories – these are a great choice for any business and with the large range of choice available at EzyPromos, you won’t be stuck for ideas.


Car accessories make great promotional tools – your brand will be seen regularly if not everyday. From air fresheners to tyre gauges, there’s certainly something for every business.


Branded Air Fresheners or car deodorisers are often a budget friendly way to promote your brand to your customers and clients. Useful as promotional giveaways or branded merchandise, choose the standard car design or create your own design. Have a chat with our team about fragrance options.


Car Chargers are another great way to promote your brand, and these are great items to give as gifts to new clients when they first start using your business. With over 10 options to choose from, with a bright logo and the right car charger, your business name is going to be in front of your clients daily.


Promotional Chamois are perfect for businesses within the auto industry to help market your brand. These chamois are a great idea as promotional merchandise, or to give away to customers when they have their car serviced with your or spend over a specified amount. With four different options to choose from, you’ll end up with a bright branded chamois to help market your brand.


Sun Shades are another great way to promote your brand, whether you use them yourself as a marketing tool, or sell them as merchandise to your customers and clients. Ezypromo’s sun shade range offers bright colours to help market your brand to a wider audience.


When you consider how much time people spend in their cars travelling to and from work, between job sites or just running their daily errands, using car accessories as a promotional tool simply makes sense!

Even the Produce Section Now Features Star Wars-Branded Items

Why Branded Merchandise is so Important These days

It’s impossible not to know when the next Star Wars movie is being released. In order to build anticipation, Disney makes sure to put their iconic Star Wars brand on numerous different items. Dole, the world’s largest producer of vegetables and fruit, has recently started putting Star Wars-branded cauliflower, pineapples, bananas, lettuce, and other fruits and veggies.

Back in September of this year, Disney revealed that they would be receiving promotional help from six different major brands in anticipation for their newest Star Wars movie. These brands included Verizon, Vizio, General Mills, Royal Philips, Nissan, and Christian Louboutin. This promotional campaign featured everything from innovative programs to different promotional products.

Dole is, of course, now using the chance to capitalize on Disney’s latest instalment of the Star Wars film franchise. Apart from putting the Star Wars brand on a number of different fruits and vegetables, Dole also introduced an app that allows customers to scan the packaging in order to gain access to exclusive recipes and other interesting content. Although this franchise definitely has a huge number of fans all across the globe, some people have said that this partnership is a bit too much. Fans have taken to social media to express their disappointment with these promotional products.

Bill Goldfield, Dole’s director of corporate communications previously spoke about the partnership with Disney. He noted how even though there isn’t really a connection between produce and Star Wars; they still wanted to create a partnership that would attract both kids and parents to healthy products in hopes of promoting a healthier lifestyle. “There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight and it’s nice for them to be on the same side for once,” Goldfield noted.

Nevertheless, everyone that has a product that they want to promote could learn a few things about branding and product promotion from this franchise. The most important thing that you can take away from them is how their brand strategy is extremely understandable and simple. The key theme in all Star Wars movies is the fight between good and evil. The reason why this brand is so successful today is because they didn’t over-complicate it.

Being recognized for the values your brand stands for is much more important than having a recognizable logo. You may think that getting a custom branding iron with a cute logo design and putting that logo on your products is what will lure your potential customers, but this often isn’t the case. Although it’s important to have a good logo, it’s much better for a brand to be recognized for the values it stands for.

When you have a brand that is as big as Star Wars, you can basically put it on any product and it will sell like hot cakes. Apart from being on different fruits and vegetables, the Star Wars brand has also been featured on ice-cram packages, robot vacuums, makeup palettes, pens, shavers, and heels.

EzyPromos are a expert at providing unique products for your promotional events. Whether you are releasing a film, a new product or service we can help you think outside the square and produce a entirely unique product.

Corporate Apparel versus Promotional Products

It is often asked what is the best way to get your brand out there in the market place. Obviously companies use many different marketing strategies to expand their brands and to get name recognition. Whilst for the individual the goal might be just to lift ones profile, with corporations the only kind of image you would want to nurture is a positive image. That is why the medium with which to expand one’s brand is almost as important as the message. In the world of promo there are two very solid means with which to extend the reach of a brand. One is promotional products the other is corporate merchandise. While they may overlap it is important to understand the benefit of each and the characteristics that bind them.

Starting with corporate apparel there are many different types of items which make up this category. Corporate apparels is made up of a few different subcategories. They include:


  • Bathrobes
  • Business Shirts
  • Footwear
  • Hoodies
  • Jackets
  • Ponchos
  • Polos
  • Singlets
  • T-shirts
  • Vests
  • Workwear


All the above subcategories of corporate apparel are fundamental to corporate identity. When companies choose to outfit there employees for an event or as uniforms they are ultimately trying to solidify their image to the viewing public and their customers. The look of their workforce will form the public’s perception of the company and what they think of it. Companies go to great lengths to create a combination and design that will best represent the companies ideals in the market place. When you think of companies such as Apple with their employees at the Apple Stores or the effort that McDonalds go to in their uniforms it is clear that corporations take their corporate apparel seriously. Any combination of the subcategories above is essential in assisting a positive and last corporate identity.

Whilst the look of the employees is important another aspect of expanding a brand is promotional products. Promotional products or corporate merchandise is an essential tool of any effective marketing strategy. To extend the reach of traditional and digital marketing it is important to give customer a physical manifestation of ones corporate identity. Companies choose a huge array of products to achieve this objective chopping and changing as the circumstance alters. Indeed any effective promotional products strategy needs to be fluid and able to adapt to the current message a company is trying to put across. Again taking the example of McDonalds you will notice a very thought through and target promotional products strategy. With McDonald they promotional merchandise is tried in with product offerings. So every new promotional item is directly connected with goals and objective set out by their marketing departments.

I will discuss the intertwine of the two approaches further in upcoming blog and further explore their effectiveness in marketing.

BIC Pens for Your Next Promotional

Why would you buy BIC pens for your promotion?

When you think about it one of the most popular promotional products is still the custom pen. Even in this age of smart phones and tablet computers the average person still need a pen both at home and at work. Company give away promotional pens and other writing instruments because they are tried and tested and give their brand some very good exposure. Who amongst us hasn’t received a branded pen at some time in their life. Most probably have some as part of their pen collection.

That is why it is important to find a pen that will last when choosing a promotional pen. It is for this reason that we love to recommend BIC pens when pitching promotional products to our customers. Whilst their are lots of good pens to choose from and some promotional pens are might be more affordable than BIC pens they might not hold to same brand recognition. Here are some reasons you can consider when buying a promotional pen:



  • Reliable Quality – BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems. Indeed BIC carried out 7,250km of tests on their pens annually.
  • Budget – Despite their quality they are still amongst the most affordable pens on the mark. They produce over 31 million pens daily which gives them economies of scale. The price of some of these pens is low so you’ll easily find something that fits into your budget.
  • Reputation – BIC is a well-known company that provides good products. Since their inception in France in the 1950’s the brand has been known  for their quality. Giving someone a BIC pen improve you brand recognition and help your customers remember your own brand.
  • Variety – There is a great variety of pens available to choose from. They come in many different forms, colours, and styles. There are so many options to chose from you will definitely find something to fit your needs.
  • Customisabilty – The pens can be custom printed with your company logo. As such they are a great promotional products to incorporate with your trade fairs and special events. BIC use the latest printing technologies to ensure your branding is clear and visible. BIC prints all of its pens in-house to ensure the best quality.


So if you are looking at adding a great item to your next promotional campaign then look no further then a promotional pen.

EzyPromos Now Live in UK Promotional Products Market

Ezy Promos, one of the top promotional agencies in Australia, is delighted to announce they are now active the UK market. Ezy Promos has seen a great deal of success working with customers throughout Asia and the East Pacific. Now, they are proud to bring their services to the shores of the UK and help British businesses take their promotional campaign to the next level.


Ezy Promos provide the manufacturing of premium products for marketing purposes that can be distributed across the UK as well as internationally. Using a solid network, Ezy Promos can help British companies take the market by storm with exciting promotions, guaranteed to capture attention.


The business has a wealth of expertise and experience in creating, designing and launching promotional merchandise campaigns. They are able to assist businesses with the creation, design, and production, ensuring that the merchandise reaches the highest quality level. Ezy Promos can create and produce a wide range of products for promotion purposes for UK businesses including executive gifts, head-ware, tech devices and writing instruments. With bespoke merchandising such as this, UK businesses will be able to run a bold and beautiful promotional campaign.


Over the past ten years, Ezy Promos has provided their services to some of the largest corporates in Australia. Their past clients include BHP Billiton, Google, Toyota, Microsoft, IBM, Mitsubishi and ANZ Bank. Their services are now available a fantastic extension of the marketing divisions for companies across the UK.


With staff China and strong networks across the rest of the UK and the world, Ezy Promos is perfectly positioned to provide promotional merchandise wherever and whenever a business needs it. Their network of sources allows them to deliver an efficient service and keep turnaround times for product orders rapid.


Ezy Promos are experienced product manufacturers and have been providing their product to businesses in Australia for years. They are completely dedicated to ensuring that their customers get a quality service and promotional products that will add to a memorable marketing campaign. With a staff that has over thirty years experience, Ezy Promos is ready to help UK businesses with sourcing, designing and creating their merchandise campaigns.


Due to their large network of operations, Ezy Promo is able to cover every area of a promotional merchandise campaign. With staff based in China and a strong sourcing background, Ezy Promos is always able to provide supplies and fulfill orders. Their years of experience on the market also allows them to conceptualise and design products that are certain to make a promotional campaign stand out on the market.

Promotional USB Still a Hot Promotional Item

Promotional USB flash drives have been a hot promotional item for many years now. The fact that such a small inconspicuous product would occupy such a huge space in the promotional products industry is testament to its place in the market. Initially USB flash drives were a very expensive product with limited capacity. They have since grown into one of the largest segments of the industry at a very affordable price point. Whats more promotional USBs are now available in capacities up to 128GB which is a far cry from the 128MB which was the most popular capacity only ten years ago.

Promotional USB are a great product as they are very useful for both storing and transferring data. They are compact and can be taken anywhere. There are a huge range available which means they can be tailored for any campaign and have a number of branding options. There are plastic USBs, metal USBs, Pen USBs and increasing popular for the promotional market are custom shaped USBs. They can also come in customised packaging which is great for adding more custom branding to the product.

There are currently over 3 billion USB flash drives shipped world-wide. Of those nearly 10% of the flash drives shipped are custom branded USBs. That means that over 300 million promotional USBs are used in promotional marketing campaigns each year. That is more then almost any other promotional product out there.

New Fidget Spinner Great For Promo

The new fidget spinner is a great new promotional item as well as a fun therapeutic toy.  The user spins it between their fingers and can learn to do tricks with. Its simple spinning action provides hours of stress relieving fun for both adults and children. It is thought that the momentum produced provides a pleasing sensory experience while the challenge of tossing, transferring and twirling. The claim that the new fidget spinner is the hottest promotional product on the planet rings true when you see all the fuss which comes with it. It also offers an incredible opportunity to put a logo or message in the hands of a huge potential audience.

Our fidget spinner is CE certified and complies with AS/NZS 8124.1.2016 (Safety of Toys) standard.

Think About Christmas Early

While it is only June it is a good idea to start thinking about your Christmas gifts early. While it is still six months away there are a variety of reasons why you should start planning early. There is nothing worse then getting could out unprepared at a time of the year when you are sure to be busy not only at work but trying to plan your own personal christmas affairs.

Here are some reasons to start planning:

  • Get in early. Be prepared and be ahead of the rest. Reduce the stress associated with trying to do everything at the last minute.
  • Secure your supply. Christmas is a busy period and suppliers tend to run out of stock. Don’t get caught out by reserving your supply now.
  • Choose the right gift. With adequate time to plan you are more likely to choose the right gift. Planning the gift to tie into the theme for this years celebrations is a great ideal.
  • Get a better deal. Leaving things to the last minute can be a costly affair. By planning early you can often get an early bird discount.

Above are just some of the reasons you should plan your christmas gifts early. For advise regarding gifts for your customers this year give Brand Republic a call. We will make your name shine during the festive season.